Cookie Policy

Welcome to Penstar Innovation (“Penstar,” “we,” “us,” or “our”). This Cookie Policy explains how we use cookies and similar tracking technologies on our website www.penstardeal.com (the “Site”).

What are cookies?

Cookies are small data files that websites send to your device (such as your computer, smartphone, or tablet) when you visit them. These files are stored on your device and serve various purposes, including:

Cookies are widely used to make websites function or function more efficiently and to provide reporting information. A cookie may have unique identifiers and can reside on your device, in emails we send you, on the Platform, and on third-party sites using our plug-ins, widgets, embedded content, and pixels.

Cookies set by us are known as “first-party cookies”, while those set by others are called “third-party cookies”. Third-party cookies enable features or functionalities provided by third parties in connection with the Platform, such as advertising, interactive features, and analytics. These third-party providers can recognize your device both when it visits our website and certain other websites.

We may also use technologies similar to cookies, like pixels, local storage, and software development kits (SDKs). In this Cookie Policy, we refer to these technologies collectively as “cookies”.

Why do we use cookies?

We utilize both first-party and third-party cookies for various purposes. Some cookies are essential for technical reasons to ensure our Platform functions correctly. Others enhance your experience by remembering your activities on our Platform, including interactions with our plug-ins, widgets, and embedded content. Additionally, certain cookies enable more relevant advertising and improve our analytics capabilities.

Essential Cookies. Certain cookies are necessary for the Platform to function properly, for instance, in the following ways:

- Recognizing you as being logged into the Platform.

- Ensuring you connect to the correct service on our Platform when we make updates.

- Adding items to your basket and remembering the products you've selected.

- Keeping track of when you add a photo to your idea book.

- Retaining settings you’ve applied, such as layout, text size, preferences, and colors.

- Generating statistics on Platform usage to measure the audience and improve our services.

Non-Essential Cookies. We and third parties use cookies to make advertising more relevant to you. These third parties (such as ad networks and advertising partners) and we may use these cookies to collect information about your activity across your different devices on our Platform and third-party websites and apps (such as web pages you visit and your interaction with our advertising and other communications).

These cookies serve functions such as measuring ad performance, preventing the same ad from repeatedly appearing, ensuring ads are displayed correctly, and sometimes predicting your preferences. They deliver more relevant ads both on and off our Platform based on your visits to our Platform and other websites. For example, these cookies:

- Inform advertising partners that one of their visitors also visited our Platform.

- Provide advertisers with data on ads displayed to you or that you have clicked on, including the date and time of your interactions.

- Show you relevant advertising both on and off our Platform.

- Understand your actions on the Platform after interacting with our advertisements.

For information on how to opt out of interest-based advertising from participating businesses, advertising networks, and advertising partners, please refer to the “How I can control cookies” section.

Third-Party Cookies. Discover more about the third parties that place cookies through our Platform and the purposes these cookies serve.

How can I control cookies?

You can modify or opt out of cookie collection by managing your browser or mobile device settings. You can also manage certain cookies set via the Platform by visiting your Penstar settings. Note that turning off or deleting cookies won't prevent device identification and related data collection. Rejecting cookies may restrict your access to some features and areas of our website. Since the method to refuse cookies varies by browser, refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies.

In addition, you can opt-out of the collection of any information through cookies for interest-based advertising purposes by businesses participating through the European Interactive Digital Advertising, the U.S. Network Advertising Initiative, the U.S. Digital Advertising Alliance, or the Digital Advertising Alliance of Canada. Please visit these organizations’ opt-out pages to learn about how you may opt out of receiving web-based personalized ads from participating businesses. You also can access any settings offered by your mobile operating system to limit ad tracking or install the AppChoices app to learn more about how you may opt out of receiving personalized ads in mobile apps. Please note that if you opt-out from interest-based advertising through these organizations’ tools:

- Cookies may still be used to collect data for purposes other than interest-based advertising, including analytics, and you may still see online ads from us, but the ads will not be targeted based on behavioral information about you and thus, may be less relevant to you and your interests.

- Your opt-out will only apply to the web browser from which you opt-out. You must opt-out from each web browser from which you do not want interest-based advertising (and this may involve different devices, if you use more than one).

- If you delete or clear your browser’s cookies, you will need to opt-out again.

Please be aware that completely disabling cookies may reduce the functionality of the websites you visit. For instance, disabling all cookies could affect your ability to purchase products and services on penstardeal.com.

If you wish to contact us with any questions or concerns, please Contact Us directly.